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This is hilarious...
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MacUser3of5
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PostPosted: Tue Sep 03, 2002 11:26 am    Post subject: This is hilarious... Reply with quote

Wow, blind evangelism in action...

http://www.angelfire.com/mac/macrevolution/mainpage.html

I like my TiBook (my favorite machine), but daamn this guy has lost his mind. seriously.
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PostPosted: Tue Sep 03, 2002 12:15 pm    Post subject: Reply with quote

*snicker snicker*
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PostPosted: Tue Sep 03, 2002 12:21 pm    Post subject: Reply with quote

Another quality shite, er, site from Angelfire! Home of Pop-Up Irritants(tm)!!

The really funny thing is this: "MacMan" is none other than Joe Ragosta, who made his not-so-triumphant return to comp.sys.mac.advocacy about eight months ago. You can read about Joe in the "iZealots" page of OSY. I suppose I should update that page now!
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PostPosted: Tue Sep 03, 2002 12:22 pm    Post subject: Reply with quote

It would help slightly is the site didn't look so bad.
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PostPosted: Tue Sep 03, 2002 12:37 pm    Post subject: Reply with quote

Quote:

Factoid Fred says: The fact that Windows is widely used means nothing more than that it has been promoted and marketed more effectively than its competitors. Most purchasers of personal computers, including the corporate purchasers who made Windows popular, are not experts, and usually make product selections primarily based on initial cost and a considerable degree of herd mentality. These criteria have nothing to do with standards or technical superiority.


True.
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PostPosted: Tue Sep 03, 2002 1:49 pm    Post subject: Reply with quote

Ahh, actually windows is dominant because not only is it good, but it's owners ruthlessly used their monopoly position to drive all competitors from the market, or limit their scope of influence, ie apple.

Not to mention the competitors, if any, are so inept that MSFT couldn't help but become dominant.

s
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PostPosted: Tue Sep 03, 2002 1:53 pm    Post subject: Reply with quote

Ah yes, the mythical "marketing" bugaboo.

Apple didn't fail because of a lack of marketing. The "1984" ad was one of the most expensive, spectacular, and well-remembered marketing campaigns in the entire history of high technology.

The problem was that people didn't want to buy the 128k Mac because it was too expensive, incompatible with everyone's existing software, and didn't do very much (Being able to have different fonts in MacWrite 1.0 didn't help most people when a) you had to print it out on a dot-matrix printer and b) you were limited to 8 pages)

Then when Apple made Macs that people were willing to buy, they jacked up the price to ludicrous levels and refused any offers to license their operating system to other manufacturers.

To sum up: They were greedy, and stupid, and they were punished for it.

All the crappy websites in the world won't change that simple fact.
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PostPosted: Tue Sep 03, 2002 2:00 pm    Post subject: Reply with quote

Quote:
Then when Apple made Macs that people were willing to buy, they jacked up the price to ludicrous levels and refused any offers to license their operating system to other manufacturers.

To sum up: They were greedy, and stupid, and they were punished for it.


Odd how some things never change...

s
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PostPosted: Tue Sep 03, 2002 2:30 pm    Post subject: Reply with quote

Quote:

The problem was that people didn't want to buy the 128k Mac because it was too expensive, incompatible with everyone's existing software, and didn't do very much (Being able to have different fonts in MacWrite 1.0 didn't help most people when a) you had to print it out on a dot-matrix printer and b) you were limited to 8 pages)



As a Marketing BBA, I can confirm, with a significant degree of confidence that the:

...pricing,
product mix,
when and how and to whom it was released(compatibility)...

components of your statement above ARE indeed components of Marketing.

In fact, if any of you have taken basic 1st tier Marketing/business courses, you'd know that the 4 P's of Marketing are:

Product, Place, Promotion and Pricing.

Jeremy mentioned Product and what components it entailed, including specs and compatibility. Jeremy mentioned pricing. Place is something debated. Where are the Apple ads located and where the bulk of the sales "push" is directed. Obviously, schools and graphic design houses are still large targets.

I think most people confuse Apple's advertising, which through Chiat-Day is quite spectacular(including their 1984 ad) with their Marketing plan, which has effectively locked them into an expensive pricing strucuture, a relatively isolated niche, promoted in a very specific means with a product that is designed/developed a certain day.

Advertising is a tyne of Marketing but to equate Marketing with advertising <>.

Cheers,

<j>
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PostPosted: Tue Sep 03, 2002 3:05 pm    Post subject: Reply with quote

I think when most of us think of "Marketing" we picture the smarmy cubicle dwellers in Dilbert who caused the brain-sucking aliens to starve to death.

I don't think "MacMan" was criticizing Apple's pricing and product positioning when he wrote that stuff about how Evil Microsoft Took Over The World Because It Had Better Marketing. I think he was just being stupid.

I sent him some email. Should cause his little brain to explode.
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PostPosted: Tue Sep 03, 2002 3:23 pm    Post subject: Reply with quote

Socrates wrote:
Ahh, actually windows is dominant because not only is it good, but it's owners ruthlessly used their monopoly position to drive all competitors from the market, or limit their scope of influence, ie apple.

Not to mention the competitors, if any, are so inept that MSFT couldn't help but become dominant.

This is the monopoly that MS leveraged despite it being in a market that they no longer participated in?

Okay....
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<DigitalFury>please don't use any of my quotes as sigs at osy.</DigitalFury>
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PostPosted: Tue Sep 03, 2002 5:20 pm    Post subject: Reply with quote

Quote:

I think when most of us think of "Marketing" we picture the smarmy cubicle dwellers in Dilbert who caused the brain-sucking aliens to starve to death.


That's nice but I'm telling you what the difference is.

From the horse's mouth.

Marketing <> advertising
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PostPosted: Tue Sep 03, 2002 9:51 pm    Post subject: Reply with quote

I don't think you can use the <> symbol when the element on the right is contained within the element on the left.

If I was geekier, I'd know the proper code syntax for a subset, but I don't.

Anyway I just finished reading a book on Microsoft management. It explains exactly why Microsoft dominates the world:

1. They hire extremely smart people, and
2. They focus entirely on success.

It has virtually nothing to do with marketing. Marketing is like an afterthought. How much marketing did Microsoft have to do for DOS? It was bundled with every PC. Microsoft was smart and saw an opportunity to dominate the operating system landscape, with DOS, then Windows, then Windows NT.

That's all they care about. Apple is an old-school hardware company that only cares about shifting plastic boxes, and depends almost entirely on image (created by their marketing department) to survive. They do have a lot of smart people, too, but there's no real goal, other than survival and "making cool stuff".

Microsoft doesn't have a goal to make cool stuff. Cool has no meaning to Microsoft. Microsoft wants to win, to dominate, to control. And they are focussed entirely on doing just that, and guess what? They did. They won.

So what? I use both. They're practically the same thing these days. Websites like Joe "Macman" Ragosta's are deader than Charlie Chaplin's wang. There's no point to them. Same with the Battlefront. What's the frigging point? USB 2.0 versus Firewire?? This is what the great user interface battles of ages past have been reduced to??

I mean, even David K. Every realized the utter pointlessness of cross-platform arguing in the 21st century.

One of these days "Macman" is going to wake up and realize that he wasted his life.
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PostPosted: Tue Sep 03, 2002 10:12 pm    Post subject: Reply with quote

Quote:
If I was geekier, I'd know the proper code syntax for a subset, but I don't.

advertising &#8834; marketing.

if that shows up as a box or something dumb, it means phpbb's unicode support sucks. it should be unicode character U+2282 (according to character map).
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PostPosted: Tue Sep 03, 2002 10:17 pm    Post subject: Reply with quote

oh, wonderful. it converts it to an entity, and IE then fails to display it.

since i'm bored, you could also say:

marketing &#8715; advertising

or:

advertising &#8712; marketing

neither of which will actually show up properly, but hey...
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PostPosted: Tue Sep 03, 2002 11:52 pm    Post subject: Reply with quote

Jeremy Reimer wrote:
...One of these days "Macman" is going to wake up and realize that he wasted his life.
That'll happen the same time the MS zealots realize the same thing ...

FD
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PostPosted: Wed Sep 04, 2002 5:30 am    Post subject: Reply with quote

Quote:

I don't think you can use the <> symbol when the element on the right is contained within the element on the left.


??

Really? So:

5<>4?

That won't work? IIRC, four is an element of five with a simple addition of one.

But again, all I was trying to do was correct the conception on this board that advertising == Marketing. It's not. Anyone that affirms such, is simply wrong.


Quote:

1. They hire extremely smart people, and
2. They focus entirely on success.


OR...

1. MS is opportunistic and hungry. They produce some winning products and some losing products and have a good marketing plan, using a good pricing structure, with products that effectively served and cornered the business segment. That, in turn, allowed them to make inroads in the home segment.

2. Apple made some greedy and colossally elitist mistakes. Not licensing technology, overcharging for products, using divergent standards and technologies...etc. Apple produces some winning products and losing products but the market has an external consequence on the success of the products when the marketing employed on said merchandise is ineffective and malformed.


Quote:

It has virtually nothing to do with marketing. Marketing is like an afterthought. How much marketing did Microsoft have to do for DOS? It was bundled with every PC. Microsoft was smart and saw an opportunity to dominate the operating system landscape, with DOS, then Windows, then Windows NT.


Marketing is not an afterthought. The idea of moving to a GUI-based UI WAS marketing. People WANTED a product that was easier to use-more visceral. Microsoft noticed that much of Apple's success was the attributable to the porting of the Xerox Parc UI on to their own systems. It's from these beginnings that Apple obtained a reputation for being "easy". To be sure, in marketing terms, that very same attempt at making their platform more "universal" in turn assisted in te formation of their corporate identity(the "easy computer OS"). MS wanted to branch out and capture the lucrative business and home markets. To do so, they had to listen to customers by making the:

Pricing high enough to make a good margin but low enough to make the product attractive.

Product had to be possessed of specific features that made it more attractive than competitors. Speed or UI or other.

Place/Promotion both started with business, which, in turn, moved into the home, when MS users wanted something that was "compatible" at home and were too stupid to know that Mac was comp. with MS...

That's all Marketing.

In fact, the minute you fulfill the need of a consumer with a PRODUCT and utilize optimal PRICING, sold through specific PLACES or channels, utilizing certain PROMOTIONS, you're engaging in Marketing, which pretty much makes EVERY activity a company performs externally(and even some internally) a Marketing-oriented activity.

Quote:

That's all they care about. Apple is an old-school hardware company that only cares about shifting plastic boxes, and depends almost entirely on image (created by their marketing department) to survive. They do have a lot of smart people, too, but there's no real goal, other than survival and "making cool stuff".


Correction. Apple depends on their ADVERTISING to survive. Again, you're making the same mistake. Marketing isn't necessarily a visceral career. It's not graphical, it's statistical and numeric, utilizing applications and databases built around large platforms like Claritas to assess what customers want as the next product, what the features should be, how it should be priced, where it should be sold and, yes, what kind of promotions, including advertising, should be employed to create the drive for purchasing.

Quote:

Microsoft doesn't have a goal to make cool stuff. Cool has no meaning to Microsoft. Microsoft wants to win, to dominate, to control. And they are focussed entirely on doing just that, and guess what? They did. They won.


?

There is no "they won" in business. There's only: "they're winning". Surely we both agree that Apple won't dethrone MS but someone eventually will. It's the cycle of business. Every 5-40 years someone new comes along. All it usually takes is a marketing program that provides a better tailored product or an equivalent product at a superior pricing or, yes, even better/altered promotions.

MS' days are numbered. Will it disappear of the face of the earth tomorrow? No. Ever? Probably not. Will it continue to dominate OSes later? A profusion of business history would contradict that.

In short, Marketing <> advertising but MS has great Marketing. Apple doesn't.

Apple has great advertising. MS generally lacks that but thrive through other promotions strategies(product tie ins, discounts, bundled software..etc).
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PostPosted: Wed Sep 04, 2002 5:44 am    Post subject: Reply with quote

FondueDaredevil,

Same goes with those morons like ema and Hitman who claim Linux is the be all and end all of OS's.

Actually same goes with any fucking Zealot. They are useless.
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PostPosted: Wed Sep 04, 2002 10:03 am    Post subject: Reply with quote

this dethroning won't happen. It's not the same as a telco or a car company(yes, this is a car analogy). They don't all share the same 'road' (meaning:code and functionality). Porting apps isn't fun for anyone, people don't like learning new systems, and people don't like buying new apps. So that means...

MS has won the desktop. Past tense. It's already happened. They aren't 'going down' like anti-MS zealots believe. They aren't going anywhere.

All Apple/Linux/etc can hope to do is gain a reasonable piece of the desktop pie.
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PostPosted: Wed Sep 04, 2002 11:21 am    Post subject: Reply with quote

Quote:

But again, all I was trying to do was correct the conception on this board that advertising == Marketing. It's not. Anyone that affirms such, is simply wrong.


So Marketing != advertising...
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PostPosted: Wed Sep 04, 2002 11:54 am    Post subject: Reply with quote

Quote:


------------------------------------------------------------------------

this dethroning won't happen. It's not the same as a telco or a car company(yes, this is a car analogy). They don't all share the same 'road' (meaning:code and functionality). Porting apps isn't fun for anyone, people don't like learning new systems, and people don't like buying new apps. So that means...


Wrong. A company, ANY company is subject to the same forces. That's the problem we had with issues concerning the web and the .bomb industry. Individuals assumed that tech firms of xxx flavor weren't suceptible to basic business laws and dynamics.

MS is beholden to its environment. It has done EXTREMELY well to manage such an environment's risks and to mold said environment into a thriving fiscal biome for its business but to assume that they've "locked in" their livelihood forever isn't right. MS is no different than ANY other company in the history of modern business practice.

The question is never "if". The question is "when" and "how".

Now, will Apple be around to see that day? Maybe. Maybe not but that doesn't make MS eventual decline any more/less assured.

Quote:

MS has won the desktop. Past tense. It's already happened. They aren't 'going down' like anti-MS zealots believe. They aren't going anywhere.


"Zealot"? Since when am I a zealot? Listen, if you're allergic to basic business principles, I'm profoundly sorry but that doesn't change the fact that MS has only captured the PRESENT desktop *paradigm*. All it takes, is for that paradigm to shift sufficiently for another corporation to have superior grasp of the optimal marketing mix for MS to go "poof". Will it happen overnight? Unlikely but it WILL happen.

Why? Because it's happened for everyone else and MS, is *just* a company. A great company, to be sure. A talent-filled company, sure but a mortal, fallible company, nontheless.

<j>
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PostPosted: Wed Sep 04, 2002 12:03 pm    Post subject: Reply with quote

Well said, Madan, well said!


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PostPosted: Wed Sep 04, 2002 12:58 pm    Post subject: Reply with quote

The thing is, Madan, that Microsoft spends billions of dollars each year in R&D to try to figure out what the next big paradigm is so they can dominate that as well.

That's why we have things like the XBox and .NET and Mira and PocketPC and the like. It's all strategic. People make fun of the XBox but given the total entrenchment and domination of Sony and the PS2, they've done incredibly well in a very short time, and they are in this for the long haul.

Microsoft knows that they were lucky. That's what makes them different from all the other tech companies (save, perhaps, for Intel) There's probably stuff in Microsoft research labs today that will blow the world away in a few years (as well as a bunch of stuff that will bomb as bad as Microsoft Bob)

Anyway, the PC desktop isn't going away any time soon. It was supposed to be killed by:

1. "Interactive Multiplayers" ala 3DO
2. Set-top boxes ala CD32, Phillips CDI, WebTV
3. Network computers ala Sun Rays
4. Internet appliances ala Sony eVilla
5. Next-gen consoles ala Playstation 2

Guess what? None of these made a tiny fraction of a dent into PC sales, and with the exception of the PS2 (which never did replace a computer but wound up replacing a game console and a DVD player) they all died spectacularly laughable deaths.

And good riddance. They can have my PC when they pry it from my cold, dead fingers. And Microsoft won the war for the PC. Period.
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PostPosted: Wed Sep 04, 2002 1:12 pm    Post subject: Reply with quote

Quote:
Ahh, actually windows is dominant because not only is it good, but it's owners ruthlessly used their monopoly position to drive all competitors from the market, or limit their scope of influence, ie apple.


What you are saying:

MS made a monopoly by acting monopolistic even when it didn't have such power? that sounds silly.

of course we are ignoring the fact that someone had to succeed and controll 90+% of PC marketshare. Most developers don't want to code for 3 or 4 different platforms. Most people want to be compatable with whatever machine thier friends have. Most buisnesses want to run only one desktop platform and have it immediately compatable with whatever their buisness partners are doing.

Someone had to win and gain dominance, there is simply no place for a 50/50 split, or 33/33/33, etc
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This and other statistics can be culled from Jeremy Reimer's Personal Computer Market Share: 1975-2002, a very impressive piece of information gathering. The numbers tell some very interesting stories.
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Madan
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Joined: 26 Feb 2001
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PostPosted: Wed Sep 04, 2002 1:29 pm    Post subject: Reply with quote

Quote:


Most developers don't want to code for 3 or 4 different platforms. Most people want to be compatable with whatever machine thier friends have. Most buisnesses want to run only one desktop platform and have it immediately compatable with whatever their buisness partners are doing.


Good point, I agree. Still, I have to wonder what would have happened if we had as many OS distributors as we do global automobile producers?

Interesting and different, to be sure.
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